{"product_id":"azure-citrus-cedar","title":"Azure — Citrus \u0026 Cedar Eau de Parfum for Men","description":"\u003ch2\u003eAzure — Citrus \u0026amp; Cedar Eau de Parfum for Men\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eThe scent.\u003c\/strong\u003e Azure opens with a crisp, sunny citrus — bright and immediate, the kind of top note that clears the air the moment it's sprayed. That freshness moves into a heart of dry cedar, clean and slightly woody rather than sweet, before settling into a soft, understated base that keeps the whole citrus cedar perfume close to the skin. There's a quiet precision to the way it's built — nothing lingers too long or fades too fast, and the citrus-wood balance stays consistent from the first spray to the last trace.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCharacter.\u003c\/strong\u003e Azure is smart, clean and effortless — the kind of fragrance that never feels out of place, whether the day calls for a boardroom or a beach. It doesn't try to impress; it simply works, every time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFragrance is the doorway.\u003c\/strong\u003e Attardaan's philosophy is drawn from the Śrī Sūkta of the Rig Veda, where the goddess Lakshmi Ji is invoked as Gandhadvārām — she whose gateway is fragrance. The ancients believed a beautiful scent to be the doorway through which grace and clarity enter a life. Azure is hand-blended in India in that same spirit, carrying forward the perfumery tradition of Kannauj, India's 5,000-year-old attar city, into a modern citrus-cedar perfume built for the pace of everyday Indian life rather than special occasions alone.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho it's for and when to wear it.\u003c\/strong\u003e Azure is built for men who want one dependable, all-purpose signature — client meetings, long commutes, gym-to-office transitions, and casual weekends alike. The citrus keeps it appropriate for daytime heat, while the cedar base gives it enough structure to carry into the evening without feeling thin. It's an easy recommendation for anyone newer to fragrance who wants something universally liked rather than polarising.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to wear Azure.\u003c\/strong\u003e Spray on pulse points — wrists and the base of the throat — where warmth helps the citrus open fully before the cedar settles in underneath. Two sprays is enough for daytime wear; for a stronger evening presence, add one spray to clothing, where citrus-cedar accords tend to hold longer than on skin alone. A light midday touch-up on the wrists keeps the citrus lively through long, hot Indian afternoons.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Attardaan.\u003c\/strong\u003e Every bottle is hand-blended in India in small batches at honest, wearable concentrations rather than diluted mass-market strength. We back every fragrance with easy returns and complete transparency on notes, format and origin. Azure is a long-lasting citrus cedar perfume for men made the way we believe perfume should be — clean materials, real craft, and a scent that never asks for a second thought.\u003c\/p\u003e","brand":"Attardaan India","offers":[{"title":"10ml","offer_id":44871196016733,"sku":null,"price":5000.0,"currency_code":"INR","in_stock":true},{"title":"100ml","offer_id":44869086314589,"sku":"AF-AZR-100","price":5000.0,"currency_code":"INR","in_stock":true},{"title":"200ml","offer_id":44871196049501,"sku":null,"price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/7230\/0381\/files\/product-azure_bd51d7a7-6696-446b-9ae1-88c698a88a77.jpg?v=1786178045","url":"https:\/\/seven-scents-470.myshopify.com\/products\/azure-citrus-cedar","provider":"Attardaan India","version":"1.0","type":"link"}