{"product_id":"alpha-citrus-woods","title":"Alpha — Citrus \u0026 Woods Eau de Parfum for Men","description":"\u003ch2\u003eAlpha — Citrus \u0026amp; Woods Eau de Parfum\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eThe scent.\u003c\/strong\u003e Alpha opens with a bright, assertive burst of citrus — sharp lemon and bergamot cutting through the air the moment it's sprayed. There's no soft build-up here; it announces itself immediately, then settles into a heart of warm, dry woods that ground the freshness in something more serious. By the base, soft musk and a trace of amber keep the woody-citrus accord close to the skin, so what starts sharp ends warm. It's a woody citrus perfume for men designed around a single idea: confidence that doesn't need volume to be felt.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCharacter.\u003c\/strong\u003e Alpha is direct, clean and take-charge — the kind of scent worn by someone who walks into a room already decided. It's not loud in the sense of being heavy; it's loud in the sense of being unmistakably present.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFragrance is the doorway.\u003c\/strong\u003e Attardaan's philosophy comes from the Śrī Sūkta of the Rig Veda, where the goddess Lakshmi Ji is called Gandhadvārām — she whose gateway is fragrance — the ancient belief that a beautiful scent is the doorway through which grace and prosperity enter a life. Alpha is hand-blended in India carrying that idea forward, built in the spirit of Kannauj, India's 5,000-year-old perfume city, and shaped into a modern citrus-woody perfume made for the pace of everyday life rather than special occasions alone.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho it's for and when to wear it.\u003c\/strong\u003e Alpha is built for men who want one dependable signature that works across a full day — boardroom meetings, client calls, gym-to-office transitions, and evenings that run long. The citrus keeps it appropriate for daytime and Indian heat, while the woody-amber base gives it enough depth to hold up into the evening without needing a reapplication or a scent change. It's the fragrance equivalent of a well-cut jacket — versatile, sharp, never out of place.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to wear Alpha.\u003c\/strong\u003e Spray on pulse points — wrists and the base of the throat — where warmth helps the citrus open fully before settling into the woody dry-down. Two sprays is enough for daytime wear; for a stronger evening presence, add one spray to clothing, where citrus-woody accords tend to linger longer than on skin. If you want to extend the fragrance's life through a long day, keep a travel size on hand for a light midday refresh, though the woody base usually needs no help holding on.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy Attardaan.\u003c\/strong\u003e Every bottle is hand-blended in India in small batches at honest, wearable concentrations — not the diluted strength common in mass-market sprays. We back every fragrance with easy returns and complete transparency about notes, format and origin. Alpha is a long-lasting woody citrus perfume for men, made the way perfume should be made — with real materials, real craft, and a philosophy that fragrance is worth taking seriously.\u003c\/p\u003e","brand":"Attardaan India","offers":[{"title":"10ml","offer_id":44871196278877,"sku":null,"price":5000.0,"currency_code":"INR","in_stock":true},{"title":"100ml","offer_id":44869087461469,"sku":"AF-ALP-100","price":5000.0,"currency_code":"INR","in_stock":true},{"title":"200ml","offer_id":44871196311645,"sku":null,"price":5000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/7230\/0381\/files\/a165.jpg?v=1786100753","url":"https:\/\/seven-scents-470.myshopify.com\/products\/alpha-citrus-woods","provider":"Attardaan India","version":"1.0","type":"link"}